Assignment Brief 1: Task 2

Understanding the limitation of television idents
For this post I will be writing about what restricts and limitations an ident has. When certain channels make idents they follow for example BBC has certain limitations when making there idents, everyone excepts it to be how they usually are.

Typography

With typography it does limits the way they can use and make idents, for example the BBC have very simple typography on there channel idents and always have so when they got to make the typography for the BBC because where all the BBC fonts and styles are all very simple. Another ident typography style is E4 which is very stylised 

Colours

When it comes to colours, it is very important for idents to recognise because if they don't use the right colours, the ident can be mistaken for a different channels or it might just be totally be rejected also sometimes they use the colour for better visibility for the ident . For example the BBC use red as there main colour and it is mostly recognised by the public. 

Aspect ratio
Aspect ratio is the width and length of the actual size of the screen it can fit on. With aspect ratio they have to get the general size. But the aspect ratio can go from 4:3 to 16:9 but it generally uses 16:9 to be centred in the middle while showing no geometrical distortion. And example of aspect ratio's is below in GIF. form.

Adhering to the desired tone

 With the this idents creators have to make the idents for the channels who target an certain or not. If they do the idents creators have to have to make a ident for that certain audience so they must follow a certain route making it, this could be a disadvantage for some because they can't do other things for there ident because they have to follow a certain route. But it may be a advantage for others because they do have a certain route to follow. For example Ceebeebies is a children's channels so they used a relaxing ident with little blobs jumping around.

Duration
The duration is how long the ident last for. Most of the time they only show a ident for a short duration but they usually make it for a longer this is because if something goes wrong on the channel they can use it for a couple of minutes. When a TV channel presents only a 15 second ident.

Limitations
Limitations aren't always a bad thing, sometimes they might be a positive. With Idents they usually are a positive thing. With having limitations they have a certain ways to follow, with all the limitations above for idents, it makes them simple to follow and make. For example the limitations of colour that come with the certain channel isn't a bad thing it just makes it easier to found out what colours you have to use for the ident.