Assignment Brief 1: Task 1

On this task I shall talking about what Idents do and what the purpose of them are.

The simplest point of an Ident is to identify what channel you are watching, when TV first came out it wasn't needed because there was only 1 channel on TV at the times which was the BBC. When more channels came out on TV the BBC need an ident to identify itself so in 1953 which was called "Bat wings because it looked like it had bat wings on the sides. This was the first ident on British television and it wasn't as popular as other BBC idents.  This Ident was just used to identify the BBC as a channel because thats all they needed at the time.

"Bat Wings"

The most popular BBC ident is the 1963 ident of the globe, it was very simple and they kept the round circle shape in all of there Idents even up to the modern ones today.

Corporate Identity
With some Idents it is used to make  corporate identity for the certain channel. For example the BBC use the global thing and when they stop using the globe they use the circular shape in all there recents idents and the red colour which represents there channel now as well.

Organising the channel
Now days Idents have an important point these days to organise the channel which they are played. When they are played they give the times which the next couples of programs are going to be played at. Information shown on them is usually helps them understand what might be coming on next or what coming on next week for example the BBC promoting people to watch the voice next week while saying the east eastenders is coming on next.


Idents for the right audiences
With Idents for certain channels they have to appel to the right people who watch and view there channel, for example BBC everyone watches it so they have to appeal to a very large range of people so they have Idents of like dogs playing around or hippos swimming, this appeals to large amounts audiences of the BBC. For something like BBC four, the Idents are different and they appeal to more older generation audience because they watch BBC four more then younger generations. Another example is Ceebeebies

Idents for particular events.
When certain events are happening on the certain channel they will make specific idents for what are happening on that channel for example when christmas is near they make ones for christmas or another example is when london hosted the Olympics in 2012 the BBC 1 made idents for the Olympics. These are important to promote the events which are important.


Rebranding channels
Sometimes idents are used to rebrand a channel and make it better, for a channel that done it was More4. Before it wasn't a very interesting logo and idents but now it has been changed to a more colourful and interesting. 

Creating the right tone for the audience

With this section certain channels only really focus on certain types of people that is why certain channel make certain types of idents for there audience. For example children channels make idents that only reaches out to children and not to any other group because children are the only group that watches that channel and no else.  A channel that does this well as well children channels is BBC 4. BBC uses calm and tranquil idents because they have a older audience so it is more better for them.

Marketing opportunity 
With Idents they can be used for marketing opportunity so they can make some extra money on there channel, for example a TV channel could promote a certain tv a programme on there ident which is only on there channel for example with sky atlantic they have ident which promotes games of thrones in there ident for marketing. 

Packaging and Re-packaging a series of programmes or event (e.g. a season of programmes, sports, national event)
These style of idents are a handful made just made for a certain TV programme that is on tv for a while, for example on BBC 1 they have Strictly come dancing, come on every year and they make a particular set of idents for it.